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The blockbuster worldwide opening of "Iron Man" didn't just create a franchise -- it kept the
dreams of an independent production company alive. While Paramount Pictures
distributed and marketed the movie that may make Robert Downey Jr. the next Johnny Depp, Marvel Studios completely financed the
reportedly $150 million picture (cough, more, cough). And with its reboot of "The Incredible Hulk" releasing next month under the same
conditions (just swap in Universal Pictures as the distributor), the company
that once sold off the rights to its characters believes it has justified to
Wall Street investors this new strategy was the way to go. In fact, the studio
was so excited about the success of "Iron Man" that, on the Monday after
the blockbuster weekend, it announced release dates for a sequel and a slew of
new projects that were previously only listed as in development. Here's a quick
breakdown on what they have planned:
"Iron Man 2"
Release date: April 30, 2010 Lowdown:
This franchise has always been planned as a trilogy, and you can expect everyone
to return and for Terrence Howard (aka War Machine) to get a lot more screen
time.
"Thor" Release date: June 4, 2010
Lowdown: Think "Lord of the Rings" meets "Beowulf." The most recent script rightfully set the Norse
god's origins in pagan times (and was a good read to boot). As the comic book
version also lives in modern times, it will be interesting to see how director
Matthew Vaughn ("Stardust") ties that into the movie. The more
important question is whether Marvel will spend the money Vaughn needs to make
the magical world of Asgard come to life.
"The First Avenger: Captain
America" Release date: May 6,
2011 Lowdown: This is going to be a tough sell. Cap has
been around since the 1940s, but other studios were always hesitant to develop
the character because there isn't much appetite for a patriotic supersoldier
draped in red, white and blue in the lucrative overseas market. Marvel is going
full steam ahead, but even longtime comic fans wonder if this one can really
succeed.
"The Avengers" Release
date: July 2011 Lowdown: If you waited for the
final scene at the end of the "Iron Man" credits, you heard Nick Fury (Samuel L. Jackson) tease audiences by introducing the
Avengers Initiative to Tony Stark. This beloved superhero team has been around
since the 1960s, and with Marvel controlling the rights to all the original
members (Iron Man, Captain America, Thor, Hulk) this may be a dream project come
true. But is Marvel getting cocky thinking two "Avenger" movies can be hits in
one summer?
"Ant-Man" Release date: 2011
Lowdown: This is tough sell No. 2. Henry Pym is a scientist
who discovers a way to shrink himself to the size of an ant and to communicate
with them in order to fight evil. Pym's character got much more interesting over
time (not to mention bigger when he became Giant-Man), but this has always been
a hokey concept that conjures memories of "Honey, I Shrunk the Kids." Note to Marvel: Just skip Pym's
Ant-Man years and move ahead to his cooler, current identity of Yellowjacket.
Which of these Marvel movies are you most excited to see? Share your
thoughts on our message boards.
Next column: James Bond hits Austria! Daniel Craig and 007's new rogues gallery for "Quantum of Solace," direct from the stunning Bregenz Opera
house.
Send your thoughts and comments to buzz@microsoft.com. See you in four.
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