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©AP / Jessica Alba
© AP / Jessica Alba
Jessica Alba's Honest Company raises $70 million
By Gina Hall

Some women can have it all. Movie star looks and entrepreneurial spirit appear to be a great combination for Jessica Alba, whose eco-friendly The Honest Company raised $70 million in two years. The company is worth $1 billion after its latest funding round.

In addition to this latest Series C round, the company announced plans to expand into China as it looks forward to an IPO.

Also from TheWrap:  'Sin City' B-Roll Footage Shows Jessica Alba, Joseph Gordon-Levitt and Lots of Green Screen

"We believe being a public company is the best path for us going forward and it's good to get that validation early on," Honest Chief Executive and co-founder Brian Lee said, according to The Wall Street Journal.

The baby product company launched in early 2012 and is expected to see revenue of over $150 million in 2014. More than 80 percent of its revenue is sourced from subscription services, which send moms deliveries of environmentally-friendly baby needs like diapers and pacifiers.

Wellington Management Company led the Series C funding round, which included investors such as Lightspeed Venture Partners and Iconiq Capital.

Alba is represented by CAA, 3 Arts Entertainment and PMK*BMC.

Aug 27, 2014 7:39AM
word of advise: don't expand to China.
Aug 27, 2014 8:09AM
Wasn't Jessica Alba the the brilliant young star that stated in an interview that "maybe it is time that Americans should seriously consider embracing socialism"?
Now a company with a projected net worth of over one billion dollars??? So much for the socialism bit...

Aug 27, 2014 9:13AM
yeah, lets expand to china because we all know how great their eco-friendly baby products are
Aug 27, 2014 8:59AM
A billion? Really?  Then why do they need to go public?  Something here does not add up.
Aug 27, 2014 8:57AM
socialism??? not when the dirty word profit is involved. have you checked your health care bill lately?
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