By Greg Gilman
"Devil Baby Attack," a new video that launched on Tuesday, features an animatronic spawn of Satan rampaging through the snow-covered streets of NYC via a remote-controlled carriage.
The creative stunt designed to scare up ticket sales at the box office this weekend was dreamed up by NYC-based viral marketing company Thinkmodo, which was also behind the hilarious hidden-camera "Carrie" café prank.
That prank, featuring a fake telekenetic wreaking havoc in public, has since scored over 52 million views on YouTube.
20th Century Fox is releasing "Devil's Due" -- a new spin on an old premise audiences may remember from Roman Polanski's horror classic "Rosemary's Baby" -- in theaters this weekend.
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'Friday Night Lights' Star Zach Gilford Gets Cuckolded by Satan in 'Devil's Due' Trailer
That was better than the entire 3 hours of the Golden Globes. I loved the guy in the middle of
the video that didn't show any reaction.