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© 20th Century Fox
'Devil's Due' baby prank scares the hell out of New York

By Greg Gilman

New Yorkers weren't only victims of extreme cold earlier this month, they were the victims of a terrifying promotional prank for the upcoming found-footage horror movie "Devil's Due."

"Devil Baby Attack," a new video that launched on Tuesday, features an animatronic spawn of Satan rampaging through the snow-covered streets of NYC via a remote-controlled carriage.

The creative stunt designed to scare up ticket sales at the box office this weekend was dreamed up by NYC-based viral marketing company Thinkmodo, which was also behind the hilarious hidden-camera "Carrie" café prank.

That prank, featuring a fake telekenetic wreaking havoc in public, has since scored over 52 million views on YouTube.

20th Century Fox is releasing "Devil's Due" -- a new spin on an old premise audiences may remember from Roman Polanski's horror classic "Rosemary's Baby" -- in theaters this weekend.

Related stories from TheWrap:
'Friday Night Lights' Star Zach Gilford Gets Cuckolded by Satan in 'Devil's Due' Trailer


That was better than the entire 3 hours of the Golden Globes. I loved the guy in the middle of

the video that didn't show any reaction.

Jan 15, 2014 10:43AM
I liked that. It is fun to watch people.
Jan 15, 2014 11:43AM
Those people act like they never seen a cranky baby before!
Jan 15, 2014 11:31AM
Freakin awesome...great halloween gag..
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