Lucas Shaw
The Wrap
"The Dark Knight Rises"
(©Warner Bros.) |
"The Dark Knight Rises" will play in theaters as scheduled, as Warner Bros. has decided not to cancel any screenings of the film after a shooting early Friday morning that claimed 12 lives and left 59 wounded.
The massacre at the Aurora, Colo., Century 16 theater is among the largest mass shootings in U.S. history.
Bing: Celeb reactions to Colorado
shootings
"We are not cancelling any screenings or showings of
the film," Warner Bros. spokeswoman Sue Fleischman said.
The studio
will continue to monitor the situation and has not made any decisions about
changing its marketing approach.
NBC, CSB and ESPN have pulled ads
for the movie.
Despite Friday s tragedy, Christopher Nolan's final
Batman film is still expected to set a box office record. It is on pace to gross
well more than $150 million in the U.S. this weekend, and some projections go as
high as $200 million.
Also from TheWrap: Theaters Working With Law Enforcement, Homeland Security in Wake of Colorado Massacre
The film rolled out on 3,700 screens for midnight Thursday screenings, and is set to be seen in a total of 4,404 theaters, with a record 332 Imax screens.
"The Dark Knight Rises" is Warner Bros.' biggest release of the year, thus far. It was expected by box office analysts to open between $170 million and $195 million. That would make it the best U.S. opening ever for a non-3D movie.
The film is also set to roll out on 6,765 screens overseas in 17 territories.
Related Articles From TheWrap:
Obama on 'Dark Knight' Shooting: 'This is a Day for
Prayer and Reflection'
'Gangster Squad' Trailer With 'Dark Knight Rises'
Included Theater Shooting Scene
Dark Knight Rises' vs. 'The Avengers': Lack of 3D Will
Limit Batman's Box Office
Obviously, thoughts and prayers with all the victims and their families and friends. However, every time one of these nut jobs gets loose, we can't have a knee jerk reaction. There are other nut jobs out there looking for their 15 minutes of fame, as well. Certainly there will be a lot of coverage for this tragedy but we can't let people like this know they have achieved anything other than a straight ticket to hell. By doing such things as cancelling shows you just give this guy and others like them more of what they crave....power. As hard as it is, we must maintain and just go on living and that means even the simplest things like watching a movie. Let's be vigilant but not over react to fear. We have been down this road too many times during the past decade.
Cancelling the movie isn't going to resolve or change a thing. This is the result of some sick individual(s) who preyed upon defenseless people. Instead of cancelling the screenings, why doesn't Warner Brothers donate a portion of the profits to help the victims pay for medical and psychological treatment? Make Batman a relevant hero.
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