"Katy Perry: Part of Me" attracted enough paying customers in its opening weekend to make the top 10, but it missed crossing a threshold that makes concert-based biographies a viable genre.
Opening the day after a national holiday, Paramount's 3-D Perry film grossed an estimated $10.2 million over four days on 2,730 screens, the studio said. Its weekend gross was $7.1 million.
Those numbers pale in comparison to Paramount's release last year of "Justin Bieber: Never Say Never," which pulled in $29.5 million the weekend before Valentine's Day. It would go on to make $73 million, making it the top film in the genre, according to data collected by BoxOfficeMojo.com.
"Hannah Montana/Miley Cyrus: Best of Both Worlds" is the biggest opener among all concert films, grossing $31 million on a mere 683 screens in February 2008. "Michael Jackson's This Is It," with a $23.2 million opening, and "The Jonas Brothers 3D Concert Experience" ($12.5 million) also bested Perry's opening tally. The Jackson and Jonas films, however, opened on more than 3,000 screens each.
Most of these films have a shelf life of about five weeks and -- at best -- drop about 50 percent each successive week at the box office. The Perry film will likely end up in the $16 million to $19 million range, placing it between "Madonna: Truth or Dare" at $15 million and the $19.2 million the Jonas Brothers film eventually grossed.
The Bieber film also grossed $23.9 million in DVD sales, according to figures tallied by TheNumbers.com. The Jonas Brothers film did $9 million.
Perry's film did $2.3 million in foreign territories, BoxOfficeMojo reported, but did not break down any specifics. At best, non-domestic grosses of concert films represent 25 percent of pop-star films' take.
Costs associated with these films are, by moviemaking standards, low: The budget for "Part of Me" was a reported $12 million, and "Never Say Never" was $13 million.
If the Perry film is a warning sign, expect more concert-bio films focusing on teen and preteen sensations rather than acts with a bit of history and success on the charts. Sony is expected to put a One Direction film in theaters before Thanksgiving, which would have a draw similar to Bieber and Cyrus.
Metallica are the next rock band heading into the concert documentary world. They will be filming their shows in Mexico City in August for a theatrical release.
who wants to go see this no talent hack.
oh yes, the same people who would go see justin, rihanna and all the other no talent hacks that "sing" so-called "music" these days.....